Arquivo da tag: social media

Q4 Webinar – IR Website Best Practices to Optimize your Online Presence

In this video, Catherine Crofton, Q4’s VP Sales & Marketing outlines 7 specific recommendations that companies can do to use their website more strategically including:

1) More effectively emulating the real conversations and experiences with investors. 2) Marrying what users want to find and what you want them to see. 3) Using your corporate site as your ‘investor’ site. 4) Using your investment story and objectives to drive the site structure, content and features. 5) Addressing the continuum of relationships and consider all audiences. 6) Making the information more interactive. 7) Be where your audiences are and use new tools like social media.


Video: Social Media & Investor Relations Trends

by Darrell Heaps

A Webinar from Q4 Web Systems that focuses on the current trends in social media and investors relations. Learn more at

A FIR listener comment

This is not directly related to investor relations, but rather a comment on a subject proposed during the For Immediate Release podcast produced by corporate communications mavens Shel Holtz and Neville Hobson. I guess that I can take the opportunity and recommend to the few IR people that care to read this (and the fewer that would consider a recommendation made by me): this is a awesome show and a must for any and everyone interested on business communications, on technology and on the use of tech on biz communications.

Anyway, during episode 534 Neville introduced this service called Fraxion Payments and, as the shows normally goes, discussed it with Shel. Nobody was particular sanguine about it but they apparently saw some worth in it (“nice but not for me” seemed to be the reaction.) They even joked a bit about charging people to listen to FIR past a certain point (just a joke, the show is free.)  Well, my personal reaction is that, for the vast majority of the cases, a bad and the most myopic idea I’ve heard on a very long time. And the reason is quite simple: blogging is a social media and social media is, as we’ve been told over and over and over, about the conversation. I don’t know about you, but I’m not ready, not just yet, to pay to have conversations.

Just to make my case, consider Shel and Neville’s joke about a paid podcast. Imagine they would have charged for each listener of each 500+ episode they have posted. As a matter of fact, they should go ahead and have charged for each listener comment they’ve aired, just because they are allowing us to have a voice. And they should’ve charged Eric Schwartzman and Dan York for the honor to contributing to the show. And they should also have charged each and every person interviewed by them over the past five years. Of course they should. And they would have collect a few nickels, I supose. But then they would probably not be selling as many books, or getting as many consulting gigs, or giving as many talks on conferences and stuff. They would not be seen as the voices of authority they are. Just because they were not giving anything away for free (and, by the way, this is based on a very funny rant by web celebrity Merlin Mann.)

Yeah, I know, guess you could have a WordPress site that is not really a blog and not really about conversation and where charging would make sense. But then how would this be any different from any other walled garden solutions that are abundant today? It is not.

Social media, Flash and IR webdesign

The launch of the iPad has added yet another difficulties to the already pretty daunting task of designing a useful and usable IR website. Yes, by now we are all sufficiently aware of the implications of social media for all publics and stakeholders of a Company. And yes, your site should not a deposit of pdf files and other regulatory materials. It should ideally be a place that concentrates your presence on the web. So there you go: post your presentations into SlideShare, your videos into, your microblogging into Twitter and what have you. Everything comes together into your IR site, using those nice widgets.

The foundation of most of the social media sites and of the widgets used to embed the social content into the sites is Adobe’s Flash, a technology that I personally never gave much thought (other than an expletive every now and then, for those irritating calls to update) up until very recently. But, as the recent launch of the iPad made abundantly clear, this is some very shaky foundation. If Flash was once a de facto standard, this status is fading away quickly.

So here we are: what is one to do know, facing the redesign of social media enabled IR websites, under a deadline (thus, unable to wait for HTML5 or whatever) and having to make some very tough decisions. Should we design for the vast majority of Flash enabled machines? Can we afford to disregard the iPhone now (and the iPad soon enough) and embrace the blue Lego pieces? Or should we go overboard and port the site to all different platforms, not unlikely we do for different browsers?