Social media, Flash and IR webdesign

The launch of the iPad has added yet another difficulties to the already pretty daunting task of designing a useful and usable IR website. Yes, by now we are all sufficiently aware of the implications of social media for all publics and stakeholders of a Company. And yes, your site should not a deposit of pdf files and other regulatory materials. It should ideally be a place that concentrates your presence on the web. So there you go: post your presentations into SlideShare, your videos into, your microblogging into Twitter and what have you. Everything comes together into your IR site, using those nice widgets.

The foundation of most of the social media sites and of the widgets used to embed the social content into the sites is Adobe’s Flash, a technology that I personally never gave much thought (other than an expletive every now and then, for those irritating calls to update) up until very recently. But, as the recent launch of the iPad made abundantly clear, this is some very shaky foundation. If Flash was once a de facto standard, this status is fading away quickly.

So here we are: what is one to do know, facing the redesign of social media enabled IR websites, under a deadline (thus, unable to wait for HTML5 or whatever) and having to make some very tough decisions. Should we design for the vast majority of Flash enabled machines? Can we afford to disregard the iPhone now (and the iPad soon enough) and embrace the blue Lego pieces? Or should we go overboard and port the site to all different platforms, not unlikely we do for different browsers? 


7 Respostas para “Social media, Flash and IR webdesign

  1. Dominic Jones

    Providing multiple formats e.g. HTML, PDF, embeds probably will cover all your bases. Monitor users’ platforms and adjust as necessary. Plain old X/HTML text never hurts.

  2. Luis Fernando Oliveira

    Is it only my impression Dominic/ @irwebreport , or is it really getting a lot more complicated?

  3. Dominic Jones

    Yes, the proliferation of platforms makes things more complex. But if you focus on your own users’ needs, you simplify things for yourself and them. A good strategy is to follow W3C standards. It’s very difficult for someone to argue that you’re not doing your part to support them if you’re following established web standards.

  4. It’s not only iPhone, is the mobile web as a whole… and in this mobile world all people don’t want from an IR website is a download center… so it’s not only about the tech itself, it’s about language, interactivity, integration…

  5. Luis Fernando Oliveira

    Thanks for the W3C resource, @irwebreport . And, man, do I have a lot of catching up on my reading !

  6. Dominic Jones

    A good place to start is Put your page URL in it and then explore the results.You’ll notice that a lot of social media sites and blogs perform quite well, but they also often are the source of errors and warnings when you use their widgets and embeds. Still, they’re way better than your average corporate website.

  7. Dominic Jones

    BTW, is also a good way to evaluate the expertise of different IR website vendors. Randomly test the sites of three clients of each vendor and you’ll learn a heck of a lot!

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